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Posted by Ricke on April 21st, 2011 | 28 comments

I was a small printer who told customers not to spend money on envelopes! Black print on white envelopes is fine. They only carry the message,  your money is better spent on the contents instead. I recently purchased a Xante color envelope printer and wow. The response to my mailings have been wonderful. I have customers who bring the envelopes in and express their enjoyment to see us send our greetings and coupons in such a colorful package. A customer today shared this story with me too! He said, “his customers are paying their bills better since he started sending them in these envelopes.”

It’s time now for me to eat a little crow: I used to use the line, “I was never wrong, I thought I was once, but I was only mistaken.” I’ll never be able to say that again. I was wrong, spend a little extra money for the color printed envelopes and you will see a difference in your mailed correspondence. With the price of postage going up again, the envelopes are becoming the cheaper part of your marketing plan.

One more thing: Remember to put a business card into everything you mail, bills too. Your vendors and customers will pass them onto others who need your service.